About This Shirt
This classic crew-neck tee is centred around one of the world’s oldest guiding philosophies:
Good Thoughts, Good Words, Good Deeds.
Rooted in Zoroastrianism, an ancient Persian tradition dating back over 3,000 years, these three principles form a simple yet profound code for living. They remind us that how we think, how we speak, and how we act shape not only our own lives — but the world around us.
This shirt carries that philosophy forward into modern life. The small, refined chest print is intentionally minimal, offering a quiet reminder rather than a loud statement. It reflects mindfulness, integrity and personal responsibility in everyday moments.
It’s designed for those who believe that character is built in the unseen choices — in patience, in kindness, in awareness, and in how we show up when no one is watching.
What This Design Represents
Inspired by the Zoroastrian teaching of Humata, Hukhta, Hvarshta (Good Thoughts, Good Words, Good Deeds), this garment stands for:
- Awareness in thought
- Care in speech
- Integrity in action
- Living with intention rather than impulse
- Contributing positively to the energy of the spaces we enter
It is a philosophy of inner alignment and outward responsibility — a reminder that the smallest actions often carry the greatest impact.
Fit & Feel
This tee features a classic, comfortable fit with a midweight feel suited for year-round wear. Made from tightly spun cotton, it holds its structure well while remaining breathable and soft against the skin.
It’s built for ease, durability, and quiet confidence — comfortable enough for daily wear, yet structured enough to feel intentional.
Product Features
-
100% cotton midweight knit (5.3 oz/yd²) for everyday comfort
-
Seamless tubular construction (no side seams) for a clean drape
-
Shoulder taping to maintain shape over time
-
Ribbed crew neckline for a timeless, structured look
-
Dual printing methods (DTF for labels/details, DTG for main design) for crisp, durable print quality
-
Tear-away label for added comfort
-
Oeko-Tex certified, ethically sourced US cotton
How to Wear It
Wear it as a daily reminder of how you want to move through the world. Perfect for relaxed days, meaningful conversations, creative work, or moments of quiet reflection. It pairs effortlessly with denim, natural fabrics, and layered looks.
This shirt is less about making noise, and more about making impact — gently, steadily, and with intention.
Care Instructions
- Machine wash cold (max 30°C / 90°F)
- Non-chlorine bleach as needed
- Tumble dry low
- Do not iron
- Do not dry clean
Size Guide (cm)
| Size |
S |
M |
L |
XL |
2XL |
3XL |
| Width |
45.72 |
50.80 |
55.88 |
60.96 |
66.04 |
71.12 |
| Length |
71.12 |
73.66 |
76.20 |
78.74 |
81.28 |
83.82 |
| Sleeve (CB) |
38.35 |
41.91 |
45.72 |
49.53 |
53.34 |
56.90 |
| Tolerance |
3.81 |
3.81 |
3.81 |
3.81 |
3.81 |
3.81 |